Simple and effective

A lot of people that I've worked with or talked to think that design should be complex.  I agree with this to a point.  Something can be just as complex by being simple.  What I mean is that by taking something that is a complex idea and simplifying it, you have something that can be clean and aesthetically pleasing.  The logo animation for the Cooking Channel is an excellent representation of this concept.

Cooking Channel Brand Identity by Tröllback + Company and Joanne Harmon, Scripps Networks

Here we have the simplification of the measuring cup, a common cooking tool, to represent the company in a simple and effective manner.  While watching this we get the idea of the measuring cup without seeing the measuring cup.  What we don't see makes it complex because it makes us think about what it is in reality.  

Below is a further simplification of the logo animation.  I feel like it's not as effective as the measuring cup version, but it is still effective as an animated logo.

Cooking Channel Brand Logo Animation by Tröllback + Company and Joanne Harmon, Scripps Networks