Models aren't WYSIWYG

My wife actually showed me this video.  It's hilarious and sad at the same time.  I really can't say much, I've used Photoshop to touch up my pictures for years.  I just wonder how many people, especially those who aren't computer savvy, know that models aren't WYSIWYG

Below is a more serious variation of this same idea.  It's a real commercial created by Dove.  I think it's great and all, but it seems like Dove could do more with the advertising.  Quite honestly, I'm wondering how long it will be before there are disclaimers at the bottoms of advertisements stating that models have been Photoshopped.