Original fonts

I always encourage people who are creating work to slightly change the fonts they are using.  Most people don't listen to me and simply just type whatever they want to say without making changes.  This is fine for body copy, but if you are making a logo or a headline, why not play with it?  Try to avoid mistakes like this:

The font, Homoarakhan, was used for the initial launch of the PS3.  Forums lit up with font lovers who were more than willing to point out the fact that it's the same font used for the Spiderman film franchise.  Over the years, Sony slowly changed the font to get away from the Spiderman look.  

Some people believe that it was lazy design.  That probably was part of it, but I think it's also a lack of research.  I wonder if the people who came up with the logo even realized that it was the same font as the one used for the Spiderman films.